“Classics Transcend Generations” set out to show that the Vans legacy remains alive in the people shaping contemporary culture.

As Creative and Art Director, I led the Brazilian adaptation of the global concept, connecting five iconic silhouettes with talents from music, skateboarding, visual arts, and dance.

Photographed by Wilmore Dias and filmed in partnership with Pó de Vidro, the campaign gave each model its own personality—from the lightness of the Authentic to the graphic boldness of the Sk8-Hi.

The result is a vibrant manifesto connecting Vans heritage with the attitudes and creative movements of a new generation.