To celebrate the Star Chevron legacy in Brazil, Converse launched a campaign centered on creativity, self-expression, and the transformative perspective of skate culture.

Dabba led the local strategy, casting rappers Matuê and Yunk Vino alongside All Stars and skaters such as Henrique Crobelatti and Vitoria Bortolo. Photographed by Bernardo Guerreiro and filmed by Pó de Vidro, the campaign treated São Paulo as an open canvas for a new creative generation.

The project expanded into talks, shows, meet-and-greets, skate sessions, a national tour, and a strong OOH presence, including Avenida Paulista. The Star Chevron collection remained central, connecting skate performance with everyday style.