Ismo was created as a cultural platform in constant evolution. Dabba incubated the project from the ground up, leading its strategic foundation, branding, visual identity, and launch.

Inspired by the suffix –ismo, associated with movements and cultural transformations, we created a bold identity built around its graphic stroke. Integrated into the typography or expanded as a framing device, it became the core of a flexible visual system.

For social media, art, music, culture, and style were organized through distinct color codes, creating a dynamic and recognizable editorial ecosystem.