Vans has a trajectory indistinguishable from the history of skateboarding and urban culture. The challenge of the "Classics crossing generations" campaign was to prove that this legacy doesn't belong in a museum, but remains the blank canvas for those shaping today's creative scene. The mission was to unite names from music, skate, art, and dance to materialize the timeless strength of the brand's five most iconic models.

I took on the Creative and Art Direction for this project with the clear goal of establishing an honest visual dialogue between past and present. "Tropicalizing" this global guide required more than aesthetics; it required truth. Partnering intensely with copy, we landed a concept pairing each silhouette to the specific DNA of a new generation talent.

To ensure the raw and authentic texture of the streets in the still photography, I brought in photographer Wilmore Dias. His extensive work with icons like Marcelo D2, Planet Hemp, and major streetwear brands brought the necessary experience and "grit" to the campaign. In parallel, for the manifesto film, we established another recurring partnership with production company Pó de Vidro, ensuring a cohesive and impactful visual language in motion.

On set, my direction focused on extracting the essence of each union: urban lightness (Authentic/Hamada); the restless soul of street art (Era/Ventura); tradition loaded with history (Old Skool/Hermes); pure spontaneity (Slip-On/Lobos); and graffiti boldness (Sk8-Hi/Flip).

The result is a vibrant visual manifesto. More than celebrating decades, we showed that Vans classics remain alive in the attitudes and styles moving culture today.