Ismo was born as a cultural platform, but it refuses to be limited by a static definition. Just like culture itself, it pulses, reinvents, and creates new paths. Dabba incubated the entire project conception: from strategic planning to all stages of branding and launch.

We started with the literal representation of the suffix –ISMO (–ISM), which implies movement, and the understanding that culture is constantly transforming. Based on this premise, we created a bold brand full of personality—much like all relevant cultural movements.

The suffix's stroke became the protagonist of the visual identity. It shines in the main version, integrated into the typography, and in the negative space version, where it expands to form a box housing the brand. The tagline "Cultura em Movimento" (Culture in Motion) ties the concept together directly.

To ensure consistency and impact on social media, we developed a flexible design system. We categorized sections by color—art, music, culture, and style—creating a feed that is alive, dynamic, and ready for multiple applications.