Converse

Different, Together

Client

Converse

Industry

Consumer Brands

Service

Visual Identity & Campaign

Year

2025

Overview

To celebrate Valentine's Day in Brazil, Converse and Dabba teamed up to rescue the beauty of love declared on paper—with affection, intention, and style. The "Different, Together" campaign invited the public to tell their stories through postcards, bringing back the analog charm of expressing oneself with time and depth in an increasingly digital world.

The campaign starred the All Star couple Laura Guimarães and João Pedro Gaião, who represent the authenticity and creative spirit of the Converse community. Lensed by Ruy Fraga, they also created video content for social media, imprinting their own languages and perspectives on love and true connections.

Dabba signed the conception, creation, production, and direction of the campaign, delivering an aesthetic that blends nostalgia and contemporaneity to value the individuality of those who love in their own way.

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