To celebrate the Star Chevron heritage and connect it with the Brazilian consumer, Converse launched a campaign combining creativity, art, and self-expression, placing the skate vision in the foreground. Dabba led the strategy, organizing all roll-outs and events for this major initiative.

Globally, the concept "Nobody sees the world like we do" (featuring Tyler, The Creator) highlights how skaters and artists reframe the everyday. In Brazil, we translated this by casting rappers Matuê and Yunk Vino as the lead duo, alongside a heavy-hitting team of All Stars and skaters like Henrique Crobelatti, Vitoria Bortolo, and many others.

Developed by Dabba and photographed by Bernardo Guerreiro, the campaign situates the characters in São Paulo, an iconic city that serves as a canvas for these creators. The video, produced by Pó de Vidro, shows how these personalities perspectives create new ways of experiencing urban environments. The focus is on the Star Chevron products, including Alexis Sablone's first pro model skateboard shoes, which unite skate performance with everyday style.

The campaign took over the streets and the web. We held talks, Meet & Greets, and shows, including pocket shows by Yunk Vino and Febem, as well as skate days at various shops in São Paulo with the CONS team. The tour also traveled across Brazil, passing through cities like Ribeirão Preto, Brasília, Londrina, and Maringá.

Beyond the strong digital presence, the campaign occupied the city with OOH billboards, notably on Avenida Paulista. The manifesto film above.